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Key Concepts from the book Sales EQ by Jeb Blount

51kGfoyWJJLRecently I published a Quick Take on the book Sales EQ by Jeb Blount. Below is a table listing the key concepts that Blount introduces in the book.

Many of these concepts will be familiar to readers of other books on the subjects of personal development and effective communication. What makes Sales EQ such a compelling read is the way Blount introduces these potentially complex or intimidating concepts in a concise manner, all within the context of the unique relationship between a seller and his or her stakeholders.

Concept What it means Why it matters
Emotional scripts Patterns of communication between two people in familiar situations, reinforced by subconscious signals Buyers and sellers will repeat previous experiences, even when the individuals have never met, unless the seller can disrupt the conversation by using language that forces conscious engagement instead of reflexive response
Cognitive dissonance Discomfort felt when a person’s words and actions don’t align Reversing the micro-commitments made throughout the buying process is emotionally uncomfortable
UHP ultra-high-performance Blount’s term for the successful group of sales professionals who apply the book’s techniques
Heuristics Mental shortcuts that reduce the cognitive load in decision making Buyers make irrational choices, and instead use logic in hindsight to justify their emotional decisions
Cognitive bias Thought patterns that support people’s irrational choices Understanding how patterns like hindsight bias, attribution bias, and egocentric bias work can help sellers avoid direct challenges and increase engagement with buyers
Sales Intelligence Blount’s framework to describe what enables UHPs to outperform their peers Helps sellers identify areas of personal development for themselves and their sales teams
Innate intelligence (IQ) Raw cognitive capacity (“mental horsepower”), as determined by genetics, not trainable Behavioral traits common in sellers with high IQ can also make forming relationships difficult
Acquired intelligence (AQ) Knowledge acquired through training, study, and learning experiences Whether applied to the seller’s own capabilities, the deal, or the industry, working hard to increase AQ provides a competitive advantage
Technological Intelligence (TQ) The extent to which sellers use “adopt, adapt, adept” toward new technology in their roles Remaining open to the role of technology in sales, and learning how to use it effectively will give sellers an advantage over their peers who label themselves as “not savvy”
Emotional intelligence (EQ) Adapted from Goleman’s research; Blount’s definition includes empathy, self-awareness, self-control, and sales drive Sellers will positively differentiate themselves and gain a competitive advantage when they invest in developing high EQ
Locus of control Belief as to whether a person’s success or failure in life is his/her own hands (internal) or determined by outside factors (external) Internal locus of control often enables people to achieve high EQ
Win probability Likelihood that a seller will successfully close a deal Headline metric that UHPs focus on, which motivates their behaviors when prospecting, qualifying, and developing opportunities
Dual process Balancing relationship building with sales outcomes (i.e., winning deals) Sales-specific EQ means making equal investments in these objectives
Murder boarding Objectively evaluating win probability of opportunities in a seller’s pipeline by a peer or manager By removing biases caused by overconfidence or desperation, a seller can focus on the right deals
Micro-commitments Small steps forward in a deal, demonstrated by investing time, emotion, or action A buyer’s small agreements throughout a deal create positive psychological patterns and reduce the effort to close in the final stage
Take-away Seller makes a sincere offer to stop deal discussions based on a perceived lack of buyer engagement Stops wasting effort when the buyer is truly unengaged; creates scarcity effect in a buyer who is bluffing or following subconscious scripts
Next step Mutually agreed action or scheduled follow-up meeting Absolutely essential for a seller to secure a commitment to a next step in each buyer interaction, otherwise the win probability plummets
Self-disclosure loop The act of sharing personal information releases dopamine in the brain, causing pleasurable feelings and lowering inhibitions, which continues the cycle By asking open questions, using active listening techniques, and becoming comfortable with silence, the seller can gain control over the conversation and learn about the true needs and intentions of the buyer
Dual process discovery Questioning technique that builds empathy while revealing important details about the deal UHPs develop their own repertoire of questions that move from broad open-ended, to probing, to clarifying questions, while maintaining positive intent and empathy
Bridging Messaging technique that links the buyer’s stated (or implied) problem, to a personalized recommendation, to a planned result Avoids “pitch slapping” and increases buyer’s affinity for the seller, which positively influences decision making

Next up on leadertainment.com will be a downloadable summary of the major sections of the book Sales EQ by Jeb Blount. Looking for more great books? Check out the essential reading list.

image: amazon.com

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